Sponsorship Consultancy & Activation
ESG understands the symbiolic relationship between brands and sports through sponsorship. With our key insights and experience, ESG can help brands harness the passion of sport and build a clear strategy to achieve measurable objectives.
ESG’s Sponsorship Consultancy & Activation expertise include:
• Sports Strategy
• Business Alignment
• Portfolio Audit
• Competitor Analysis
• Contract Negotiation
• Social Media Campaigns
• Experiential Marketing
• Direct Marketing
|Some of Our Projects|
|UnionPay International - 28th SEA Games Singapore 2015
ESG was appointed by UnionPay International as their Activation Agency for their 28th SEA Games Singapore 2015 sponsorship. The activation included UnionPay Hot Air Balloon rides as part of the SEA Games Carnival at the Singapore Sports Hub, regional marketing campaign, social media engagement and press events. Read more
COURTS - Liverpool Football Club
COURTS appointed ESG to activate their Liverpool Football Club sponsorship in Singapore and Malaysia. Organized by ESG, the activation included a “Meet the Legends” tour where football fans had the rare opportunity to meet Liverpool FC players such as Steve Harkness, Robbie Fowler, John Barnes, Didi Hamann and Jan Molby. In addition to this, ESG also organized a Singapore football clinic program for both Singapore and Malaysia for the youth in 2012 and 2013. The football clinic gave the youths a one-of-a-kind football training experience under the top-notch guidance of world famous Liverpool FC coaches.
SONY Futsal World Cup Challenge 2010
ESG was appointed to create an activation platform for SONY's FIFA World Cup Sponsorship. A SONY Expo, futsal tournament and live screening of the games was organized in Singapore's Ngee Ann City.
OSIM Beijing Triathlon
ESG represented OSIM to secure the title sponsorship in Beijing, China in 2005 and 2006. The event was held at the Beijing Olympic Triathlon venue which was part of the prestigious ITU World Cup Series.
OSIM Singapore Triathlon
ESG represented OSIM to secure the title sponsorship in the Singapore International Triathlon in 2010. The event garnered 3,500 participants and ESG repackaged the corporate hospitality to increase the revenue by 400%.
Chery (China) activated their sponsorship to the BWF Major Events by appointing ESG to organize a 16-city tour of badminton legends, Peter Gade and Taufik Hidayat in China. ESG also brokered and provided athlete management services during the tour. The successful activation brought in 2,000 people into the stores and 229 car sales over the 10-day period.